Rapper, producer, and all around music mogul Sean “P.Diddy” Combs is back at it again. He recently announced that his award-winning vodka brand Ciroc will be launching a new flavor this summer and it’s called Ciroc Summer Watermelon!
In case you missed it, Diddy took to social media and tweeted an emoji of a watermelon, with a GIF that shows him dancing in silk pajamas. He also mentioned that it will be available for a limited time only so you can expect this to sell out fast. Last years release, the Ciroc Summer Colada was a huge hit and was released and hyped in similar fashion.
Ciroc Summer Watermelon has been popping up on social media all week so it is available now in certain markets but a national release date is not yet known. Price is expected to be around 29.99 (750ml) in line with its other flavors. Be on the lookout for more information on where to find it in the next couple of weeks.
Would you buy a $250 bottle of vodka? P. Diddy and Ciroc Vodka think someone will. He announced last month via social media that Ciroc, the brand he’s represented since the mid 2000’s will be releasing a new expression of Ciroc called Ciroc X or Ciroc Ten. It’s not gonna be an easy purchase. It’s gonna cost a cool 250 bucks and in case you’re keeping track that means a 750ML bottle will cost more than about 7 bottles of Grey Goose, 8 bottles of Belvedere and 8 bottles of the original Ciroc vodka.
Don’t get me wrong, they aren’t the first brand to release an ultra exclusive high-end expression of their spirit, but when it comes from a vodka brand I tend to laugh a little bit. High end rum and whiskeys I get, but I have yet to taste the difference between a bottle of vodka thats under $50 and one that is over it. There are exceptions. Grey Goose makes a new luxury XO vodka that’s created like a cognac, and so it carries some flavors of a cognac and is actually a great introduction into drinking cognac for the vodka lover. I’ve had Stoli Elite, Absolute Elyx, the high-end Russian Standard brand and a shit ton bunch of other brands. If you actually drink vodka straight on the rocks or vodka and tonic cool for you. If you’re a vodka martini fan and keep it simple, way to go. These are the people who MIGHT notice the subtle differences in brands. The majority of the rest of you are throwing it into sugary drinks with mixers that cover up the flaws.
Even with that said, Ciroc Ten will most likely fall into the category of “Baller status” brands sold mostly at high-end night clubs and lounges when a celebrity, athlete, or person trying to keep up with the Jones’s wants to impress people. Put it right next to a bottle of Ace of Space, Hennessy White, Cristal, and a slew of others that are “good” but not worth their price tag. Kudos to Diddy though, he is the king of marketing and selling his brands and I assume this one will be a success in the market he’s selling to per his words:
“BreakingNews MY NEWEST CREATION!!!!! #CIROC10 !!!!!!! #ItsEXSPENSIVE #ItsNotForEverbody #WATCH ……I Like EXPENSIVE SHIT!!!!!!!”
If you haven’t heard of Effen Vodka by now, allow me to introduce you. It’s the super premium vodka that’s been everywhere as of late, and is trying hard to earn a place on your shelf. It’s promoted by rapper, actor, producer 50 Cent, and as of late has been taking a page out of P.Diddy and Ciroc’s book for publicity. Every week 50 is somewhere meeting and greeting drinkers and promoting the brand, then you turn on the TV and it’s got product placements all over one of the best shows on TV, Power, which is executive produced by 50 Cent as well. Fresh off a record year of sales, their doing what any vodka brand worth a damn does, they’re adding some new flavors to the lineup. They’re launching Effen Blood Orange, Green Apple, and Raspberry each made using all natural ingredients and made with 100% premium wheat from Northern France.
These new EFFEN Vodka flavors are now available at select retailers nationwide with a suggested retail price of $26.99 for a 750mL bottle.For more information on EFFEN Vodka, please visit http://www.effenvodka.com.
Memorial day just passed, and that’s the unofficial kickoff to Summer for most of us. And with the changing of the seasons comes the changing of the drinking habits. Summer brings out the rum, and flavorful vodkas, so it’s not wonder we’re seeing a lot of new product launches of late. With news of the new Ciroc Amaretto hitting shelves soon, the summer launching spree has already begun. Not to be left out, the king spirit of the summer, rum, is making waves too. Malibu Caribbean Rum has launched a slew of new flavors over the years trying to make sure they don’t get left behind with all the “innovative” vodka flavors fighting for space on the shelf and has done so both successfully and unsuccessfully. One of the firsts was Malibu Lime which didn’t last too long and was shortly after discontinued. Since then, we’ve seen Malibu Pineapple, Mango, Passion fruit, and Banana come and take off. More recently, Malibu has taken a bit more riskier approach with some not so common flavor attempts such as Malibu Red (Coconut rum with Tequila flavor), Malibu Black (Higher proof, and less sweetness), and Malibu Sunshine (Lemon and lime infused flavor). From what I’ve tried, read, and heard, the word is still out on Sunshine, Black is a hit, and Red was a dud that sounded cool in theory but just hasn’t caught on. But you can’t blame them for trying. When your competition is sputtering out flavor after flavor, you dont’ want to take the chance of becoming the old bottle on the shelf. Funny thing is, sometimes what isn’t broke doesn’t need fixing. Malibu Coconut Rum has long been a party drink of choice; smooth rum, sweet coconut flavor, and not too heavy on the alcohol so you get just enough buzz to keep the party going.
That being said, the creative team behind Malibu has just launched their latest additions to the brand family, Malibu Sundae and Malibu Swirl. Malibu Sundae and Malibu Swirl are the brands first attempt at attacking the confectionery spirits segment which has EXPLODED in the past two years with flavors like cake, cupcake, caramel, s’mores, and several others. Malibu Sundae combines the brand’s signature coconut taste with the tempting flavor of chocolate ice cream while Malibu Swirl pairs the flavor of coconut with the enticing taste of strawberries and cream.
“We are excited to be entering the growing confectionery segment,” said Lisa McCann, Brand Director for Malibu, Pernod Ricard USA, “It is where we expect to see significant growth going forward. Malibu Sundae and Malibu Swirl are set to capitalize on this growth and deliver two entirely new ways to experience the brand.”
Malibu Sundae, and Malibu Swirl will be available in your typical sized, 1L, 750ml, and the picket sized and will be available at the usual 12.99-16.99 range depending on your area. I have to admit, as tired as the “flavor game” gets, I’m always interested in trying them. Probably cause I’m a lush, but that’s another post for another day. Anyway, be on the lookout for a bottle on the shelf soon and let us know what you think. We’ll be have reviewing Swirl and Sundae shortly with a few recipes for you to try at home.