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Absolut Launches Miami-Inspired Vodka

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…..Being a resident of Florida AND a huge fan of  Absoluts limited edition “City Series” vodkas, I knew it would be only a matter of time before they made their way down to South Beach. Well that time is now, January 2012. After successfully paying tribute to New Orleans, Los Angeles, Vancouver, Boston, Brookyln, and San Francisco, Absolut has unveiled Absolut Miami, a blend of passion fruit and orange blossom flavors. If you’ve ever been to Miami you know, it’s like being on another planet. The women, the clubs, the beaches, and the food are like nothing else so it only makes sense that they have a vodka unique to only them. They kicked things off the weekend of the 19th at the  Fountainebleau Hotel on South Beach featuring bright lights, music, and of course plenty of drinks.  In addition to their launch, the fine folks at Absolut included a $50,000 donation to the city of Miami.  So far the vodkas included in the city series have been major hits and most have gone on to be repackaged for national distribution. Absolut Miami should be appearing on your shelves shortly but give your local package stores a call to find out for sure.

For more information on Absolut Miami, other flavors, or to find some great recipes, be sure to visit Absolut.com. Be sure to “Like Us” on Facebook to get updates on the latest flavors and recipes hitting the market.

Alex is a full time consultant with 10+ years experience in the wine & spirits + consumer packaged goods industries. He is not a professional bartender, but is BarSmarts certified and makes a mean caipirinha. When not writing, Alex can be found traveling, spending time with his family, or bar hopping.

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