How to Let Wine Country Inspire Your Restaurant

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How to Let Wine Country Inspire Your Restaurant

There is no doubt that California’s wine country is at the heart of all wine making in the U.S. Today, there is less need to travel far across the globe to taste delectable wines as some of the world’s most delicious blends are made right here in the states. California’s wine country boasts not only some of the best grapes, but also some of the most breathtaking scenery that the U.S. has to offer. If you are a restaurant owner who needs inspiration, you must visit one of the most iconic wine spots of the world.

Go Wine Tasting

There is no better place to start with drawing inspiration from wine than by visiting the wine paradise itself. Wine country consists of several cities, which all hold unique flavors of wine, personality, and charm. One of the most popular of these is Napa, which thrives in Sonoma County. However, if you want the full experience, feel free to consult a local about all of their favorite wineries to visit. Try both your favorite blends as well as some you may have never heard of. You may be surprised as the flavor you previously despised now titillates your taste buds because it was crafted by a true professional dedicated to their art. Don’t be afraid to go bold because after all, there is another wine waiting for you to try.

Wine Country

Hire a Sommelier

If you want to incorporate wine into your restaurant on a sophisticated level to your restaurant, you must hire a sommelier. A sommelier is a trained professional who has learned all of the secrets of wine from its humble beginnings to its historic triumphs, to the subtle taste and smell of different grapes. Sommeliers are truly experts in wine and they are integral to your guest’s experience. As a guest ponders over the wine list, a sommelier understands how to ask the right questions to find a wine that suits the guest’s palette and dish they plan to order. In order to serve wine, remember that it is important to have a liquor license. The average liquor license cost varies from city to city, and but it is a worthy expense to boost profits and give your guests an experience to remember.

Integrate Wine Country into Your Atmosphere

Wine is more than a tasty beverage; wine encapsulates an entire atmosphere. From ancient Egypt to China, and from Rome to France and beyond, wine has a rich history that is united by hints of rural nostalgia, gently rolling hills, and the feeling of warmth and community. You should keep these facets in mind when you come back from your trip to wine country. Think about what you want to employ, whether it be mood lighting, exposed brick, greenery, or rustic charm decor. Any combination of these features and more will emanate a sense of warmth that will make the wine only taste better.

Wine Country

Live the Wine Country Lifestyle

Everyone who leaves wine country takes a piece of it with them. The sights, the sounds, the smells, and the flavors make a person eager to live a more relaxed lifestyle. Running a restaurant business is a tough and competitive job, and it is easy to get bogged down in the stress. The wine business, likewise, is a difficult business in its own right, and yet the culture of wine retains a relaxed and welcoming vibe. Should you choose to let wine country into your life, you are sure to see life with more beauty, more positivity, and more grace.

Incorporating wine into your menu and in your life will truly elevate your restaurant to the next level of fun and sophistication. Wine lovers exist all over, and you can convert someone into a wine enthusiast every day when you introduce them to one of your iconic selections on your menu. Give your patrons an unforgettable experience by integrating wine into all aspects of your restaurant and your life every day for a more profitable and fulfilling experience.


Alex is a full time consultant with 10+ years experience in the wine & spirits + consumer packaged goods industries. He is not a professional bartender, but is BarSmarts certified and makes a mean caipirinha. When not writing, Alex can be found traveling, spending time with his family, or bar hopping.

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