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Review: Jack Daniels Tennessee Honey

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…..Honey liqueurs have been popping up everywhere  lately. Much like the sweet tea vodka craze, and exotic rum infusions craze, whiskey was bound to have its “moment”. It’s a copycat world out there and so with Wild Turkey, Evan Williams, and even Seagrams Canadian pushing out a Honey liqueur, it was only a matter of time before Jack Daniels got in the game. I’ll admit I’m not the biggest fan of the offers from Wild Turkey OR Evan Williams, mostly because they come across as a bottle of honey that someone dropped a bit of whiskey into. They both work well in the right mixed drinks but sip them individually and it becomes to sweet for my blood. Knowing that, I figured it was time to try this bottle of JD that’s been sitting on the shelf for literally 3 months. Given that this is JD’s first new product since 1995, I figured it is worth checking out.

First Impression: I love the bottle artwork. They take the original Jack Daniels label and change its colors from Black/White to a Gold/Tan combination that to me reminds me of a bottle of honey you would find at the grocery. In addition they replace the trademark “No.7” imprint on the front of the bottle and replace it with an image of a bee. The marketing major in me takes over sometimes when I’m looking at these bottle so sorry if you’re not impressed. Other than that, its the same size and shape of your typical bottle of Jack. The aroma on this one ISNT bursting of honey like some of it’s competitors, and instead comes off as a sweet bourbon with hints of honey (Think Makers Mark with a Honey addition).

The Taste: Simply put, THIS is how honey whiskey should be done, unless of course you’re one of those whiskey faithfuls who believe that you should never put anything in whiskey besides ice. In that case, I’m sorry to have offended you but this is damn good. Not TOO sweet, yet still strong enough to pack on a buzz (70 Proof), and most importantly the essence of the whiskey flavor is not lost in the honey addition. This is definitely one that I like to call “sneaky-good” because even at 70 proof it has almost NO burn. While this will no doubt be a favorite on it’s own, It’s great with mixers as well. Below are a few cocktail suggestions for you to try, nothing to exotic because honestly I think the simpler the better for this one.

Grade: A

Price: 21.99

Overall: Not much left to be said here. Tried to think if maybe I’m just being extra generous but I really cant find ANY negatives about this one. Go out, get yourself a bottle and let me know what you think. Cheers

 

Jack Daniels Tennessee Honey & Gingerale

1.5 oz. Jack Daniels Tennessee Honey
Fill with Gingerale (or ginger beer)

In an old fashioned glass, pour ingredients over ice and stir.

The Bee’s Tea

1.5 oz. Jack Daniels Tennessee Honey
Fill with Sweet tea (Sweeten with Sugar, honey or agave nectar)

Shake ingredients and strain into an ice filled collins glass. Garnish with a Lemon Wheel

Jack Daniel’s Tennessee Honey Smash

1.5 oz Jack Daniel’s Tennessee Honey
.75 Whole lemon, cut into eighths
1 oz Honey
8 Fresh mint leaves

Muddle lemon, honey and mint. Add Jack Daniel’s Tennessee Honey and shake over ice. Dump into a Julep glass.

Money Honey

1.5 oz Jack Daniel’s Tennessee Honey
.75 oz Solerno blood orange liqueur
.5 oz Blood Orange juice
.5 oz Lemon juice
1 oz Simple syrup

Shake ingredients with ice. Strain into a chilled cocktail glass. Garnish with an Orange Wheel

Photo courtesy of the dieline.com. Recipes courtesy of Jack Daniels.

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Alex is a full time consultant with 10+ years experience in the wine & spirits + consumer packaged goods industries. He is not a professional bartender, but is BarSmarts certified and makes a mean caipirinha. When not writing, Alex can be found traveling, spending time with his family, or bar hopping.

4 Comments

  1. Avatar
    Global Sales Reply

    What is Tennessee Honey’s web site? Could not find them on the internet – is it TennesseeHoney.com?Thanks.

  2. Avatar
    Jamira Mathis Reply

    The Ad for JDH has been hanging in the window at Coaches Conner in Detroit, Michigan for several months when I saw the ad I knew I wanted to sample it. Well I did yesterday after work I had the bartender put a splash of sweet and sour on top it was excellent I had a few more only because the drink was so smooth its really a great product it’s a old saying good things come to those who wait thanks Jack Daniel’s for taking so long :-0

  3. Avatar

    I like this neat at room temperature while watching a late night old movie. Sophisticated and delicious.

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