On September 15th, Bacardi, the top selling rum in the world will launch it’s newest product, Bacardi Oakheart spiced rum. Are you ready to take the Oakheart challenge? Similar to Jack Daniels recent Honey Liqueur launch, Bacardi is hoping to bring together more then 25,000 fans around the country to collectively try and celebrate its latest product launch. Markets involve in the Oakheart challenge include Arkansas, Delaware, Florida, Illinois, Iowa, Kansas, Missouri, New York, Nevada, Pennsylvania, South Carolina, Washington D.C., and Wisconsin. Not sure which establishments in your area are participating in the launch? Go to facebook.com/bacardi where you can view their interactive map and find a participating bar near you. We at Intoxicology have not yet had the pleasure of giving it a taste but you can be assured that when we do we’ll be reviewing it here. From what I’ve heard it is a much better effort then their three previously failed attempts to enter the Spiced Rum department. Stay tuned.
