This weekend, Shellback Rum will be present at the Progressive Insurance Tampa Boat Show at Tampa Convention Center from September 6 through September 8, 2013. Shellback is a newly launched premium rum, that as you may remember, we reviewed early this year.
Shellback, along with a L.A. based Rebel Industries, will be putting on a show featuring a simulated boat race inspired by the Shellback-sponsored ORACLE Team USA, mixologist created rum cocktails and the opportunity for consumers to share their tales from the sea in a video confession booth. For participating in the experience, many consumers will also be rewarded with a limited edition pair of co-branded “Shellbacker” boat shoes by Creative Recreation.
“The Shellback Rum Hut allows consumers to discover the brand in authentic ways,” says Josh Levine, CEO of Rebel Industries. “Shellback Rum is a new premium and progressive brand that inspires consumers to celebrate their achievements along life’s journey. We have incorporated a lot of social aspects into the Shellback Rum Hut to allow participants to capture and share their experience with friends.”
So if you’re in the Central Florida area this weekend and are a fan of rum, boating, or both, stop by and check out the event.
More information about Shellback Rum is available by visiting www.shellbackrum.com and by following the official Facebook pagewww.facebook.com/shellbackrum