Laphroaig Scotch is getting in the spirit with a new campaign that gets real-life opinions of Laphroaig, their latest video asks Halloween party-goers a question many a Laphroaig fan has likely asked in their lifetime: is it a trick, or a treat?
The video offers humorous and 100 percent unscripted opinions on the most richly flavored of Scotch Whiskies, all with the spooktacular feel of Halloween. Reactions ranging from “dead leaves” to “it’s like you liquified an ash tray” and “I would literally bathe in this” show that there’s no one way to feel about Laphroaig, but, as one tester says, it gets “better and better with every sip.”
To pair with the video, Laphroaig has also created a cocktail to enjoy this Halloween and make the trick-or-treat choice yourself. Let your voice be heard by entering your opinion on Laphroaig – good or bad – on the #OpinionsWelcome microsite or on social media using the #OpinionsWelcome hashtag.
Check it out and let them know how you feel. Oh, and have a drink while you’re at it:
Laphroaig Trick or Treat
– 1 1/2 parts Laphroaig 10-Year-Old Single Malt Scotch Whisky
– 3 parts Apple Cider
– 1 part fresh Lemon Sour
Build over ice in order. Garnish with a lemon wedge.
Alex is a full time sales and marketing professional in the consumer packaged goods industry with 8+ years experience in the wine and spirits industry. He is not a professional bartender, but is BarSmarts certified. When not writing for Intoxicology, Alex can be found traveling, spending time with his family, or at a local bar.