What's Your O Face?: Lil' Kim and Three Olives join forces.

There are very few things these days that many of us would call recession proof, but if I had to name one industry as being the closest it would be the alcohol industry. Good or bad economy, our first instinct is to have a drink. Having a great day? Time to celebrate, have a drink. Having a lousy day? Sit down, take a load off and have yourself a drink. It makes you wonder why you didn’t invest in the alcohol industry sooner. Well you’re not the only one. Turn on your television set and you’ll notice many of the celebrities you follow week after week are attaching their names to an alcoholic beverage in hopes that their name can bring sales to a product and in return, money in their pockets. Think Sean “P. Diddy” Combs and Ciroc vodka, Chris “Ludacris” Bridges and Conjure cognac, Michael Imperioli and 1800 Tequila, Sammy Hagar and Cabo Wabo tequila, and even as far back as 1974 with Billy Dee Williams and Colt 45. Celebrities and alcohol go together like athletes and steroids.

Rapper, songwriter, and actress Kimberly Jones, better known by her stage name Lil’ Kim is the latest celebrity to join the alcohol endorsement game. Lil’ Kim and Three Olives vodka have teamed up to launch a new grape flavored liquor simply titled Three-O Purple.  She has been chosen as the spokesperson and face of the new ad campaign titled “What’s Your O Face?”. For those familiar with the brand, they are known for their innovative collection of flavored vodkas which currently already includes grape. So what’s the difference between the “Grape” line and the new “Purple” line you ask? Here is what Three Olives had to say:

“Three-O Purple is a dynamic blend of imported English Vodka and the wildly juicy taste of frozen crushed grapes. The launch of Purple will also mark a change in appearance for the brand, with a 360° packaging design, displaying lively purple stripes in a variety of shades around the frosted bottle. The vodka itself will also take on a purple hue, reflecting the vibrant essence of the new flavor.”

Recently, Lil’ Kim was interviewed on how the deal between her and Three olives was struck and had this to say:

“Fortunately enough this opportunity came to me,” she said. “[Three Olives] built the campaign around me, which I thought was really great. That was really awesome. I was amazed they even thought of me. That was [number] one. A lot of times my management finds things, but I would say 90% out of 100%, these things come to me. I’m blessed.” She also added, “Since I’m Queen Bee and purple is the color of royalty, I’m thrilled Three Olives has asked me to bring my flavor to the sexy ‘O-Face’ campaign for their new Purple vodka.”

The campaign is currently being rolled out nationally. Below are a few cocktail recipes courtesy of ThreeOlives.com for you to try once you get your hands on a bottle.

Three O Purple Rain
2 parts Three O Purple
1 part cranberry juice
1/2 part sour mix
1/2 part club soda

Shake first three ingredients with ice. Strain into a chilled martini glass. Add club soda and garnish with a lime wedge

Three O Grape Tart
1 part Thee O Purple
splash of sour mix

Shake with ice, strain into a chilled shot glass.

Three O Purple Chew
1/2 part Three O Purple
1/2 part Three O Bubble
Splash of sour mix

Shake with ice, strain into a chilled shot glass.

Hopefully these will aid to a very fun and entertaining night. As always, remember to drink responsibly.