In her song “Amen”, singer K. Michelle admits “Jack Daniels is the only man I’ll ever trust” and now it appears it’s paying off. The Atlantic Records singer has joined forces with the brand to become the new face of Jack Daniels Tennessee Honey for 2015:
“I’ve always been a huge Jack Daniel’s fan – especially Tennessee Honey which reflects my Southern roots. I’m excited to work with a brand I’ve personally enjoyed for years.”
“Our partnership with K. Michelle is a natural fit, she’s a Tennessee native and has always been a huge fan and supporter of the brand,” says Casey Nelson, Senior Brand Manager, Jack Daniel’s Flavor Portfolio. “Jack Daniel’s has history with some of the greatest names in music and she is joining a very distinguished group. We’re excited to welcome her to the family.”
The partnership kicked off with their support of her “My Twisted Mind Tour” which is currently underway in major cities across the U.S. in support of her sophomore album, , which debuted at #2 on the Billboard R&B/Hip-Hop Chart and #6 on the Billboard 200, making it the top debut of 2014 for an R&B artist. As part of their sponsorship in each venue along the tour you can find an exclusive Jack Daniels Honey lounge featuring an exclusive JD Honey money hand crafted by K. Michelle and the mixology team within JacK Daniels.
We were fortunate to meet up with Michelle and Senior Brand Manager Casey Nelson to try their menu ourselves at their tour stop here in Orlando and I can definitely say the drinks are worth a try. From basic JD Honey on the rocks to flavorful cocktails that are a perfect balance of “sweet and heat”, there’s something for everyone. The Heart Breaker and the Velvet Memphis are sure to be a hit with the ladies. None of these are complicated either, just well crafted using simple ingredients you can find yourselves so if you’re the at-home-drinker type, feel free to mix these up yourselves.
If you’re interested in finding out more about the K. Michelle tour you can check to see if it’s coming to a city near you by visiting: www.thekmichelle.com/tour. For more information on the brand visit www.JackDaniels.com
