Jack Daniel’s Tennessee Fire Gets a Package Redesign

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Tennessee Fire

The Jack Daniel Distillery announces today a package redesign for Jack Daniel’s Tennessee Fire launching in January 2020. The new look is intended to be more premium, fit better with the Jack Daniel’s Family of Brands and improve visibility in bars and restaurants.

Jack Fire launched globally in 2016 and has since become the #4 selling flavored whiskey in the world.

“Jack Fire is a complex Jack Daniel’s that delivers the bold character of Jack Daniel’s Tennessee Whiskey with the warm, smooth finish of cinnamon,” said Alicia Johnson, Jack Daniel’s Tennessee Fire Brand Manager. “This new package design more accurately communicates to our consumers the flavor and taste expectations for the delicious cinnamon whiskey it contains.”

The new look will begin hitting shelves across all global markets beginning in January. For Jack Daniel’s Tennessee Fire news and updates, follow the brand on social media at Facebook (, Twitter ( and Instagram (



Alex is a full time consultant with 10+ years experience in the wine & spirits + consumer packaged goods industries. He is not a professional bartender, but is BarSmarts certified and makes a mean caipirinha. When not writing, Alex can be found traveling, spending time with his family, or bar hopping.

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