ICYMI, Sean P.Diddy Combs was on Late night with Seth Myers a couple nights back and announced the launching of Ciroc Apple Vodka. Ciroc is probably the best known success story of a brand pushed by a music industry artist, and it’s stayed strong in sales through Diddy’s successful social media advertising and guerilla marketing. Though Combs doesn’t actually own the brand, he owns a stake in it and is recognized as their global brand ambassador. He had this to say about the release:
“The new Cîroc Apple combines one of my favorite flavors with the greatest ultra premium vodka. We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks.”
We’ve been fans of the brand since it was unknown and cost about 19.99 a bottle, but I’m not ashamed to say I still buy it now even art 30 bucks. It’s good stuff and one of the few vodkas I can say is worth every penny. I’ll be stalking the brand to find out more details on when it will be made available in local markets, and as always we’ll be back with a review for you. Until Then,
Cheers!
