Another day, another Vodka. This time, Beam Global brand, Effen Vodka is adding to their flavor lineup with the introduction of Salted Caramel Vodka. Effen Salted Caramel comes in at a respectable 75 proof, and will sell for about 27.99 for a 750 ml. Other flavors in their lineup include Cucumber, Black Cherry, Raspberry, and Effen original.
“Inspired by the delicate combination of sweet and savory, EFFEN Salted Caramel Vodka evokes the perfect balance of sweetness enhanced with a touch of salt. “
I have to admit, I was late to the salted caramel party. As a cupcake connoisseur, I feel almost ashamed admitting that I never knew how amazing the combination of salt and caramel went together. But watching enough Cupcake wars convinced me I had to give it a try, and it blew my mind. So knowing that Effen vodka is trying to recreate that and bottle it, has me slightly more than interested.
“Consumers are looking for sweet and savory flavor profiles and we’ve captured it perfectly with EFFEN Salted Caramel Vodka.”
When it comes to vodka these days, innovation is key, and a lot of that innovation is coming in the rich and decadent department. We’ve seen a lot of sweet dessert vodkas hit the market, and each time we kind of sigh a bit wondering how long it’ll last, but the funny thing is none of them go away. They are all finding a nice little niche and filling up your favorite bar or liquor store shelf. Are you a fan? Do they taste authentic? Are they easy to mix? Effen, and many brands like them are counting on those answers to be Yes. We’ve had some great hits, and some tragic misses along the way, but it’s fun trying them all.
We got our hands on a few recipe suggestions for Effen salted caramel, courtesy of the brand. Once you grab a bottle, let us know what you think. Look for our full review in the upcoming weeks as well.
EFFEN® Toasted White Cranberry
- 1 1⁄2 parts EFFEN Salted Caramel Vodka
- 1 3⁄4 parts White Cranberry Juice
- 1⁄4 part Fresh Lemon Juice
- 1⁄4 part Simple Syrup
- Garnish: Toasted Coconut Flakes
Combine ingredients in a cocktail shaker with ice and shake. Double strain into a highball glass over ice. Garnish with a mint leaf.
EFFEN® Salted Caramel Popcorn Martini
- 2 parts EFFEN Salted Caramel Vodka
- 1⁄4 part Simple Syrup
- 5 Caramel Popcorn Kernels, popped
- Garnish: 3 Caramel Popcorn Kernels, popped
In a mixing glass, muddle the simple syrup and 2 of the 5 caramel popcorn kernels. Add vodka and stir with ice. Strain into a chilled rocks glass over ice. Garnish with a skewer of 3 caramel popcorn kernels.
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