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Licor 43 review

This weeks review is one of my favorites to date, Licor 43. For a little back history, I first tried it during my behind-the-counter days at ABC Fine Wine and Spirits years ago. Every Saturday night we would have a brand being sampled, usually poured by a hot young 20-something girl, who for the most part was there just to look pretty. It’s a common practice in the industry to use promo girls like these to promote a brand and it works well because well, sex sells. This particular Saturday I walked in and Licor 43 was being sampled by this beautiful, dark-haired, big breasted woman and so of course, I lined up for a shot before my shift started like any horny 23-year-old guy would do. We’ll get to the taste later, but the interesting thing here was she wasn’t just smiling and pouring drinks. She knew her stuff! Her tasting notes weren’t rehearsed or memorized from a sheet of paper, and the history of the liquor was more in-depth than what you can read on Licor 43’s website (Click here for the story) As it turns out, she was a native of Spain, and was very familiar with the brand and its rich history in her country. So we all learned a lot that night, and it helps when you’re getting buzzed too! So what exactly is Licor 43?

Licor 43 is smooth Spanish Liqueur with a history that dates back to the time of the Romans. It’s name comes from the ingredients used to make it, mostly citrus, fruits, and herbs from the Mediterranean basin. The exact recipe used to make Licor 43 is pretty close kept, and keeps the mystery and seductiveness of the brand alive. 

Grephoto (1)at color on this one. Bright orange-yellow like tint. It reminds me of a bottle of Cristal Champagne, you know the overpriced stuff with the shiny plastic packaging. The price on this one won’t knock you over the head though like that stuff. Once we poured a shot we noticed it was pretty thick. Not quite honey/syrup texture, but just as sticky and sweet-smelling. The aroma it gives off reminds me of vanilla and cream with hints of orange and honey. This would be a great topping on a dessert, used as a sweetener, or even added to your morning cup of tea or coffee. Not to say that you should be adding alcohol to your morning cup, but let’s just say we won’t tell anyone if you did. :::wink::: ::::wink:::.

The Review: This one’s a mouthful. Its got a great taste to start, and a smooth finish. I taste the vanilla… A lot of it. But there’s more, like hints of a cinnamon spiciness, and citrus flavors as well. Don’t spill this stuff, it’s pretty sticky. Then again, if you haven’t learned by now its a sin to waste alcohol, shame on you. We like this one for adding it to a lot of cream and dessert based cocktails. That’s a no brainer. If I had to compare it to something, I would say it’s similar to Navan or Tuaca. Think, Grand Marnier with a vanilla base. One of their signature drinks is as simple as Licor 43 and heavy whipping cream. It’s already one of my new favorite shots to serve for 2013. Kind of tastes like a creamy vanilla milkshake, spiked of course.

Price: $24.99 (750 ML)

Overall: The liqueur market is bursting with sweet and syrupy liqueurs just begging for a spot in your cabinet, so sometimes it’s hard to decide. Before honey flavored bourbon like Jack Daniels Honey and American Honey by Wild Turkey, there was Licor 43. Its got a smooth taste, both sweet and creamy, with a thick texture that makes it very versatile. Sip it on ice and let the melting water open up the flavor. Add a dash into your favorite cocktail and see what it creates. Cook or bake with it, and you might start a new trend. We like this one a lot, so we definitely recommend you give this one a try on your next night out. It’s becoming more available behind the bar lately, but in case it isn’t, you can always check out your local liquor store and grab a bottle.

To find Licor 43 for sale near you, click here to use their Store Locator. Also, here’s a list of Licor 43 recipes from their website for you to try at home. That’s all for now. Check back throughout the week as we feature a few of our favorite Licor 43 drink recipes. Also, did you know it’s Bourbon Heritage month? We’ve got a few things planned for that as well.

Cheers!

Wild Turkey® is expanding its portfolio with the addition of Wild Turkey 81 Kentucky Straight Bourbon Whiskey. The first whiskey solely crafted by Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell, Wild Turkey 81 was developed with bartenders and consumers in mind, creating a truly mixable spirit that delivers Wild Turkey’s famous kick every time.

Wild Turkey 81 was born through extensive research – that is if you consider sitting in bars across America talking to bartenders and whiskey fans research.  Having already collaborated with his father, famed Wild Turkey Master Distiller Jimmy Russell, on Russell’s Reserve® Bourbon and Rye, Eddie wanted to create a spirit all his own that met the needs of today’s whiskey drinker, who is looking to experience bourbon with mixers and in classic, good-time cocktails more and more.

“I discovered those folks who didn’t want the punch of Wild Turkey 101 were sorely disappointed by other whiskies that disappeared like a fox down a hole when mixed with things like cola,” said Eddie Russell.  “So with Jimmy’s blessing, I developed Wild Turkey 81 – an everyday whiskey that can stand up to any mixer or in any cocktail with the bold, in-your-face taste that is distinctively Wild Turkey.”

Wild Turkey 81 uses Wild Turkey’s famous high-rye mash for a spicy kick that lasts and lasts.  Hand-selected American oak barrels from the Ozark Mountains receive an “alligator char” before being filled at the distillery in Lawrenceburg, Kentucky.  Wild Turkey 81 is the only bourbon in the category to use this expensive, deep char (also called a “#4 char”), resulting in extreme vanilla and caramel flavors that are hallmarks of a Wild Turkey Bourbon.

The filled barrels are placed in wood-rack warehouses that use no heaters or air conditioners, unlike others in the category.  Continued Eddie, “Mother Nature’s got her hands all over this brand.  We like to do things the old fashioned way around here, letting the barrels age solely based on the weather that shows up on our doorstep that day, which creates a more balanced whiskey.”

Wild Turkey 81 is a masterful blend composed primarily of six, seven and eight year old whiskies, making it the longest-aged bourbon or Tennessee whiskey in its class.  The result is a whiskey with a deep, rich amber color, and a nose full of fruit, butterscotch, toffee and toasted oak. On the tongue, you discover cigar-box sweetness, caramel, vanilla and pear, with a long finish of rich spice notes and hints of toast.

“I’ve spent the last 30 years working with my son Eddie, and teaching him everything I know about making bourbon,” said Jimmy Russell, himself a 57-year whiskey veteran. “As soon as I tasted Wild Turkey 81, it was clear he was paying attention.  I am one proud Dad.”

Wild Turkey 81 shows up to the party wearing brand-spankin’-new duds, in the form of the first package change to the Wild Turkey family in nearly 15 years.  The classic bottle shape remains the same, but the label gets a “badass” makeover.  It is cleaner and more aggressive than before, with the famous Wild Turkey symbol standing proud.  The label gives a stronger nod to which Wild Turkey product you are about to enjoy – 81 or 101 – and shouts out our proud Kentucky heritage like never before.  The new packaging will be featured with Wild Turkey 81, Wild Turkey Rye, and the kickass granddaddy of them all:  Wild Turkey 101.

“Even a good old boy changes his shirt every now and again,” said Jimmy.

Wild Turkey 81 is priced at $19.99 (MSRP) and is available now in the US at bars, restaurants and spirits retailers nationwide.  It will be supported by an extensive marketing campaign featuring print, outdoor and digital advertising, as well as a loud, badass social media campaign.

Wild Turkey 81 joins an already impressive lineup of bourbons and rye whiskies from the Wild Turkey distillery in Lawrenceburg, Kentucky, including the iconic Wild Turkey 101, Rare Breed, Kentucky Spirit, Russell’s Reserve, and American Honey®.  Wild Turkey is distributed in the US by Skyy Spirits.

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.

(Press Release Courtesy of Skyy Spirits.)

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