This weekend, Shellback Rum will be present at the Progressive Insurance Tampa Boat Show at Tampa Convention Center from September 6 through September 8, 2013. Shellback is a newly launched premium rum, that as you may remember, we reviewed early this year.
Shellback, along with a L.A. based Rebel Industries, will be putting on a show featuring a simulated boat race inspired by the Shellback-sponsored ORACLE Team USA, mixologist created rum cocktails and the opportunity for consumers to share their tales from the sea in a video confession booth. For participating in the experience, many consumers will also be rewarded with a limited edition pair of co-branded “Shellbacker” boat shoes by Creative Recreation.
“The Shellback Rum Hut allows consumers to discover the brand in authentic ways,” says Josh Levine, CEO of Rebel Industries. “Shellback Rum is a new premium and progressive brand that inspires consumers to celebrate their achievements along life’s journey. We have incorporated a lot of social aspects into the Shellback Rum Hut to allow participants to capture and share their experience with friends.”
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So if you’re in the Central Florida area this weekend and are a fan of rum, boating, or both, stop by and check out the event.
Alex is a full time consultant with 10+ years experience in the wine & spirits + consumer packaged goods industries. He is not a professional bartender, but is BarSmarts certified and makes a mean caipirinha. When not writing, Alex can be found traveling, spending time with his family, or bar hopping.
