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Southern Comfort Supports Our Troops

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Limited-Edition Package to be available only on Military Bases


Southern Comfort announces the release of a special military-only package to pay tribute to our servicemen and women protecting our country.

During World War II, many US troops stationed overseas shared their fondness of Southern Comfort with the people they met all over the world. This worldwide exposure helped propel Southern Comfort into the international icon it is today. To honor those troops, past and present, Southern Comfort has developed this military-only package to recognize that exceptional relationship.

“We’re extremely proud to release these special camouflage Southern Comfort bottles in honor of our servicemen and women,” said John Tichenor, VP, Group Brand Director, Southern Comfort. “May it remind us all of the sacrifices our troops make every day to preserve our freedom.”

These distinctive bottles were designed to resemble the current camouflage pattern being used in Afghanistan while still using the brand’s distinctive look and feel. To honor the connection with the troops, the back of the bottle highlights the special relationship Southern Comfort has with the military.

To further show the brand’s appreciation to service members, the program was kicked off with a donation to the Halo for Freedom Warrior Foundation, an organization supporting wounded warriors during their rehabilitation, reintegration and healing process

Bottles will begin hitting shelves in early November with a suggested retail price of $16.99. They will be available on military bases only.


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This press release was provided courtesy of representatives of Southern Comfort.


Alex is a full time Consultant with10+ years experience in the Wine & Spirits, Consumer Goods, and Retail industries. He is not a professional bartender, but is BarSmarts certified. When not writing for Intoxicology, Alex can be found traveling, spending time with his family, or at a local bar.

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